TRIBE CYCLE


TRIBE CYCLE

Client: Tribe Yoga

Format: Web

I was approached by Tribe Yoga who were wanting to promote their new Tribe Cycle classes with a promotional video. After checking out what this cycle class was all about it soon became clear that we needed to produce a film which reflected the upbeat vibe of the class – I knew early on it was going to be a fast paced glitchy edit. We spent the afternoon filming a couple of classes and shot a good variety of shots both handheld and on the gimbal.

As well as sharing across their social media platforms, Tribe also used this video to promote a new offer to encourage people to sign up. It’s been great to hear that folk have signed up after watching the edit!
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