Hibernian FC


Hibernian FC

Edinburgh Video Production

Client: Hibernian Football Club

Production: Season Ticket Launch '15

Format: Web

Edinburgh-based football club Hibernian FC approached me to produce their 2015 season ticket campaign film. The video consists of players being put through their paces at the club’s training centre, atmospheric shots of the stadium at Easter Road, as well as some real match action. The film’s opening and closing sequences seemed to particularly stir the club’s supporters.

I used a combination of aerial footage along with stabilised shots using the specialist DJI Ronin 3-axis gimbal system. The all-important music was produced by a local band called The Dark Jokes. As soon as we heard the track, we knew that it would fit perfectly with the shots of training and the stadium that we’d captured. The fact that the band also came from Leith made it the perfect result for all concerned.



'Amazing… Magic… Brought a tear to my eye… Not my words but the thoughts of the Hibernian fans. We have had widespread acclaim for the video that John produced. He helped us bring our ideas to life and managed to do so in a way that wasn’t clichéd. The film showed our club from new angles and provoked a very emotional reaction from our fans. All of this was done within a very short timescale and without the need of a huge production team. I look forward to working with John again sometime in the future.'

- Greig Mailer - Head of Marketing and Commercial Operations

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