Client: Fujifilm UK

Production: GF 23mm Lens

Format: Web

I’m very proud of the work I produced for Fujifilm UK, promoting their new GF 23mm lens. I was approached by Fuji to come up with an idea to sell one of their new lenses. We decided to shoot one of their photographer ambassadors, Paul Sanders, using the new lens.

Fuji wanted to shoot somewhere in the highlands and Assynt was perfect as it hasn’t been shot as much as some of the places on Skye and other parts of the west coast. Heading up Stac Pollaidh to get the dramatic aerial shots was ideal as logistically it was much easier doing that than heading up Suilven or Cul Mor as it was only a 45min hike to the top.

I had a recce day prior to the shoot which was crucial as we didn’t have a lot of time to shoot the project. On the morning of the shoot we had planned to film Stac Pollaidh first thing. When we got there we couldn’t even see the mountain, fortunately we changed location and headed back later in the day when it had cleared up!

Fuji were extremely happy with the result and I’ve since shot more projects for them.
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